Why do TVs look better in the store?

Why do TVs look better in the store? TVs in stores are set up to compete with bright store lighting and are calibrated for quick glances, not long-term viewing. Stores take the time to carefully calibrate each display TV to make it look as good as possible.

TVs in stores are set up to compete with bright store lighting and are calibrated for quick glances, not long-term viewing. Stores take the time to carefully calibrate each display TV to make it look as good as possible.