How do I name my brand?
How do I name my brand?
7 Steps to Choosing a Name
Define the leading brand or product attributes.
Define the brand promise.
Define the product category in which the brand will compete and identify top competitors.
Begin to brainstorm names and run them through a filter that considers the brand attributes and brand promise.
7 Steps to Choosing a Name
- Define the leading brand or product attributes.
- Define the brand promise.
- Define the product category in which the brand will compete and identify top competitors.
- Begin to brainstorm names and run them through a filter that considers the brand attributes and brand promise.