Why did Sonic change their colors?

Why did Sonic change their colors? The red lettering is a nod to the brand’s Cherry Limeade, while the blue is referencing ice-cold ice cream. Through its research, Sonic discovered that the double-delta symbol was an important one to customers, as was the emphasis of car culture.

The red lettering is a nod to the brand’s Cherry Limeade, while the blue is referencing ice-cold ice cream. Through its research, Sonic discovered that the double-delta symbol was an important one to customers, as was the emphasis of car culture.