Why did Atari ST fail?

Why did Atari ST fail? The ST: Not enough on its own Atari failed at this stage because the ST wasn’t enough on its own, and Atari needed it to be. At Atari, Tramiel tried to play the same low-margin, high-volume game he played at Commodore, but the ST never achieved the Commodore-like volume necessary for it to succeed.

The ST: Not enough on its own

Atari failed at this stage because the ST wasn’t enough on its own, and Atari needed it to be. At Atari, Tramiel tried to play the same low-margin, high-volume game he played at Commodore, but the ST never achieved the Commodore-like volume necessary for it to succeed.