Why do brides wear red?

Why do brides wear red? “Every woman we speak to has their own take on why red is significant to them because it is such a rich and meaningful symbol,” says Ritika. “In our culture, it means new beginnings, passion, and prosperity. Red also represents the Hindu goddess Durga, who symbolizes new beginnings and feminine power.”

“Every woman we speak to has their own take on why red is significant to them because it is such a rich and meaningful symbol,” says Ritika. “In our culture, it means new beginnings, passion, and prosperity. Red also represents the Hindu goddess Durga, who symbolizes new beginnings and feminine power.”