Why did they stop doing Disney Channel Games?

Why did they stop doing Disney Channel Games? A Disney spokesperson confirmed in February 2009 that the Disney Channel Games would not be held that year due to actor availability and Disney’s “focusing on the launch of a new pro-social initiative with Disney Channel and Disney XD stars”. The result was Disney’s Friends for Change initiative.

A Disney spokesperson confirmed in February 2009 that the Disney Channel Games would not be held that year due to actor availability and Disney’s “focusing on the launch of a new pro-social initiative with Disney Channel and Disney XD stars”. The result was Disney’s Friends for Change initiative.