Ubisoft says physical media not "going away" as it discusses Activision streaming deal

With Microsoft’s $69bn Activision Blizzard acquisition now officially a done deal as of today, Ubisoft has been discussing its new ownership of all Activision Blizzard streaming rights, which also kick in today – and as part of the conversation, it’s talked a little about physical media, saying that while interesting might decline as streaming rises, it doesn’t think it’s “going away”.

Ubisoft secured the streaming rights to all Activision Blizzard games (for the next 15 years, and outside the EU, at least) as part of revisions made by Microsoft to get its proposed acquisition across the finish line after UK regulators blocked the deal highlighting concerns around its potential impact on the emerging cloud gaming market.

With the deal now approved and Microsoft officially the owner of Activision Blizzard, Ubisoft’s role as streaming rights licensor of Activision’s games has come into effect too. The Assassin’s Creed publisher has shared a Q&A to mark the occasion, discussing its view on the future of game streaming and clarifying some aspects of its agreement with Microsoft – including reconfirmation Activision Blizzard games are coming to its own Ubisoft+ subscription service.