PlayStation boss says first-party PC releases will be part of "aggressive" growth plan

Sony president and PlayStation chairman Hiroki Totoki has spoken of the opportunities available in its approach to releasing first-party games on PC, saying it’s “proactively [working] on” bringing more titles to other platforms as part of an “aggressive” profit margin growth plan.

Totoki made the comments during an investor Q&A coinciding with its latest financial earnings report. When asked how Sony’s gaming division might be looking to increase profits, he first discussed the difficulty of cost reduction in PlayStation hardware, given component pricing, before highlighting a “multiplatform” approach to its first-party game releases as a potentially more fruitful area of expansion.

“In the past, as you all know,” Totoki explained, “we wanted to popularise [our] console, and the first-party title’s main purpose was to make the console popular.”