Oh Goody: Wendy's Is Getting Surge Pricing Next Year

Oh Goody: Wendy's Is Getting Surge Pricing Next Year

Wendy’s will start experimenting with surge pricing, much like Uber and Lyft, as the company rolls out digital menus to all its United States restaurants by 2025, according to the company’s February earnings call. Under the test, burgers, Frosties, and other menu items will have “dynamic prices,” costing more during…

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