EA Apparently Exploring The Idea Of In-Game Ads In Traditional AAA Titles

“We’ll be very thoughtful as we move into that”.

Third-party video game giant Electronic Arts had its earnings call this week and CEO Andrew Wilson was asked about the possibility of “dynamic ad insertion across more traditional AAA games”.

The idea is supposedly already being explored, but it’s “still early on that front” and the company will be “very thoughtful” about the implementation, assuming it goes ahead with something like this:

Read the full article on nintendolife.com

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