Gamification Marketing Examples: M&M vs Jayz
When thinking about Gamified Marketing examples, it’s important to consider how deeply they harness the 8 Core Drives of the Octalysis Framework. Below I analyze two interesting “Oldies but Goodies” Gamified Marketing Examples: M&M vs Jay Z’s book launch, and showcase how, while they seem similar in nature, one’s quality is significantly higher than the […]
<p>The post Gamification Marketing Examples: M&M vs Jayz first appeared on Yu-kai Chou.</p>
