Boost your HCPs' ADVOCACY with a NEW Engagement Strategy

Customer Engagement is key to Boost your sales

According to Forbes, 84% of companies that work to improve their customer experience and engagement strategies report an increase in their revenue. Besides boosting revenue and sales, customer engagement facilitates long-term benefits such as:

Promoting brand loyalty – Customers that receive special attention and personalized engagement tend to return to the said brand more often with less engagement. Brands that engage with customers regularly build a strong relationship with their target audience. A study by Brand Keys shows that a loyalty increase of 7% can increase the lifetime value of a customer by 85%; even a loyalty increase as small as 3% can lower company costs by 10%.
Increasing brand recall – Effective customer engagement strategies create a strong brand presence. Consistent engagement with the consumer makes the brand a part of its consumer’s day-to-day routine and increases brand recall value in the long run.
Giving the brand a competitive edge – According to a survey by Salesforce called ‘The State of the Connected Customer,’ 54% of customers think that companies need to change the way they engage with their customers. Enhancing the customer’s experience ensures giving the brand an edge over competitors.
Improving customer retention – Engaging with the audience improves customer retention considerably. A study by Harvard Business School states that a mere 5% increase in customer retention rate can increase profit anywhere from 25-95%.

#WHAT is customer engagement?

Customer engagement is all the possible ways you can interact with your customers. The goal is that these interactions are fruitful and make customers feel good about the brand and act positively towards it. The interaction must be seamless and channel agnostic creating a unique personalized experience

Examples: a visit from a rep to give more information, or attending a webinar or specific company training, or receiving newsletters in emails with links to websites, or a direct visit to the website, or a news or advertisement on social media, or a message from the rep to the mobile phone, and many more.

There are countless examples of customer engagement, but the key point is that companies that focus on customer engagement focus on value creation, not just on sales. They offer people something meaningful beyond a sales pitch: a brilliant end-to-end customer experience, great content, or real-time, interactive customer service.

Always thinking about Why the customer wants to contact me, having a clear purpose.