Former The Sims studio head is working on a competing life-sim, Life By You

During yesterday’s Paradox Announcement Showcase, we were witness to a teaser trailer for an eerily familiar game called Life By You. Why is it familiar? Well, it looks an awful lot like Paradox’s take on The Sims.

It also comes as no surprise either, considering Life By You is being developed by Paradox Tectonic, with development led by former The Sims studio head and former Second Life CEO, Rod Humble.

The very brief trailer shown for Life By You shows your typical suburban neighbourhood, where players will seemingly get to construct houses of their own. We also get a glimpse inside these homes, where you see characters going about their day-to-day lives. And in all honesty, things look quite rough around the edges. Check it out for yourself in the video embedded above.