Heinz launches tomato awareness campaign in Fortnite
Baked beans and ketchup maker Heinz has built a tomato awareness campaign in Fortnite, using a map that attempts to recreate one of its own tomato farms.
Dubbed “SOS Tomatoes”, the map is designed to highlight a genuine good cause: the falling levels of soil quality worldwide due to over farming. Information on the map will detail more about the threats to soil health – and hopefully provide some proper STEM learning.
Heinz describes the experience as a “one-of-a-kind”, with a faster shrinking storm to… highlight the “rapid rate at which soil health is declining”. Now that’s quite the pickle.
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