How do they change the ads under the ice?

How do they change the ads under the ice? Using edgers and resurfacers, crews cut into the ice about three-quarters of an inch. They’ll then start painting white paint over the Wild sponsors’ logos, like Ecolab, Toyota and Xcel Energy. Those logos, along with the lines and Wild logo, are permanently painted into the ice.

Using edgers and resurfacers, crews cut into the ice about three-quarters of an inch. They’ll then start painting white paint over the Wild sponsors’ logos, like Ecolab, Toyota and Xcel Energy. Those logos, along with the lines and Wild logo, are permanently painted into the ice.