How do you pronounce GIF?

How do you pronounce GIF? “It’s pronounced JIF, not GIF.” Just like the peanut butter. “The Oxford English Dictionary accepts both pronunciations,” Wilhite told The New York Times. “They are wrong. It is a soft ‘G,’ pronounced ‘jif.

It’s pronounced JIF, not GIF.” Just like the peanut butter. “The Oxford English Dictionary accepts both pronunciations,” Wilhite told The New York Times. “They are wrong. It is a soft ‘G,’ pronounced ‘jif.