How do you pronounce GIF according to creator?

How do you pronounce GIF according to creator? It is a soft ‘G,’ pronounced ‘jif. ‘ End of story.” He reiterated that stance while accepting a Webby Lifetime Achievement Award for the invention of the GIF later that month, using an animation to give his acceptance speech. (You can watch the whole clip of him receiving the award here.)

It is a soft ‘G,’ pronounced ‘jif. End of story.” He reiterated that stance while accepting a Webby Lifetime Achievement Award for the invention of the GIF later that month, using an animation to give his acceptance speech. (You can watch the whole clip of him receiving the award here.)