How much does a celebrity make doing a commercial?

How much does a celebrity make doing a commercial? “It ranges from $500,000 to $2 million depending on the commercial and the celebrity,” says one local ad exec who’s worked on Super Bowl spots. A-list stars don’t get paid more simply because their ads are booked for the big game, but they are more likely to sign up in exchange for the exposure.

“It ranges from $500,000 to $2 million depending on the commercial and the celebrity,” says one local ad exec who’s worked on Super Bowl spots. A-list stars don’t get paid more simply because their ads are booked for the big game, but they are more likely to sign up in exchange for the exposure.