How much money does the Final Four bring to a city?

How much money does the Final Four bring to a city? Thousands of fans, media, and industry professionals — not to mention teams — are beginning to descend upon New Orleans and Minneapolis, respective hosts of the men’s and women’s Final Fours. Both cities will likely reap millions of dollars — as much as $275 million combined — in local economic impact.

Thousands of fans, media, and industry professionals — not to mention teams — are beginning to descend upon New Orleans and Minneapolis, respective hosts of the men’s and women’s Final Fours. Both cities will likely reap millions of dollars — as much as $275 million combined — in local economic impact.