How to boost your next Cycle Meeting?

How to boost your next Cycle Meeting?

For the pharmaceutical industry, cycle meetings are an indispensable element to reinforce key strategies, provide a market update and educate the sales force. Today, the way to reach healthcare professionals and train sales representatives has changed due to the COVID-19 pandemic.

Adaptation to the new environment starts first within companies and especially in sales teams and other people who are in some way in contact with health professionals.

What is necessary to succeed in today and tomorrow’s market?

The days when a sales representative could normally visit the doctor are a distant memory and the key to success lies in adapting the right technology tools. Healthcare professionals expect communications to be digital and of high quality. A study by the NIH (National Library of Medicine) reveals that 88% of doctors use their mobile phones frequently to keep up to date on new trends, drug launches or new treatments. 

The keys to driving your next cycle meeting to train delegates in this new environment are: 

Address the new hybrid normal by creating new digital communication channels.
Train delegates in new technologies and communicate through them.
Create a digital experience that delegates will love. 
Motivate and engage both delegates and healthcare professionals.