Netflix Is Betting Big On The Game Industry. Will It Work?
If someone sees the term “video game publisher,” a few names likely come to mind. Nintendo, Xbox, PlayStation, Activision, and Ubisoft routinely publish some of the biggest titles in the game industry. But it might surprise you to learn Netflix is trying to add its name to that list.
Open your Netflix app right now. Scroll past the big new releases, the recommended movies and TV shows, past the trending now section, and you’ll finally see it: Netflix Games, offering “no ads, extra fees or in-app purchases” and “unlimited access to exclusive games,” all included with the standard subscription. A few of these titles don’t have mobile versions elsewhere, yet they sit on Netflix’s mobile app. How did that happen? Read more…
