Netflix is "seriously exploring" its own cloud gaming offering

As Netflix’s gaming strategy grows ever bolder following its first tentative steps into the market, the streaming service has now revealed it’s “seriously exploring” its own cloud gaming offering.

That’s according to Netflix’s vice president of gaming Mike Verdu, who, speaking at TechCrunch Disrupt (thanks TechCrunch), explained the company saw the technology as “a value add” for subscribers. “We’re not asking you to subscribe as a console replacement. It’s a completely different business model. The hope is over time that it just becomes this very natural way to play games where wherever you are.”

Addressing the elephant in the room – the dramatic failure of Google’s game streaming service Stadia, which will cease operations in January, a little over three years after its initial launch – Verdu noted that while Stadia was a “technical success” and was “fun to play games on”, “it had some issues with the business model.”