New commercial, Mr. Malcolm, celebrates the global launch of the all-new PlayStation Plus
We’re at the final launch stage for the all-new PlayStation Plus, which completes its final rollout in Europe, the Middle East, India, South Africa, Australia, and New Zealand today! We’re excited to have the new PlayStation Plus available to more of our fans.
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To mark this momentous occasion, we wanted to share our new global spot, Mr. Malcolm, which celebrates games and some of the titles offered through PlayStation Plus. The spot takes the viewer into a mystifying and intriguing world, showcasing the lives that anyone can live, through wonderful gaming experiences.
After 35 days of video prep, this piece was shot in six days in six different locations with 94 crew members and 68 actors, all working together to bring Mr. Malcolm to life. More than 1,270 props were used, including roughly 80 trophies and 120 clocks! We’ve also hidden more than a dozen easter eggs – hidden references to games – in the spot. Can you find them all?
We want to thank the PlayStation community for taking this journey with us over the past decade as PlayStation Plus has evolved throughout the years. This is the beginning of a new era for PlayStation Plus and we are excited about the possibilities ahead. Stay tuned for our monthly announcements on future games that will be offered to PlayStation Plus members.
Learn more about the vision behind this new PlayStation Plus ad spot at SIE.Blog.
