Pokemon Announces an Unlikely Collaboration With the Van Gogh Museum

The Pokemon Company has teased a collaboration with the Van Gogh Museum in Amsterdam. It seems like the collaboration will start on Sept. 28, and more information will be revealed soon.

The teaser trailer shows Eevee and Pikachu running through a field of sunflowers and then the sky turns into a post-impressionist Van Gogh-style painting. All of a sudden, a huge group of Sunflora come to greet the both of them. The trailer ends with a post-impressionist Sunflora painting. This is clearly a reference to Van Gogh’s 1889 still life painting, Sunflowers, which remains one of his most famous to date.

🖌 Pokémon × @vangoghmuseum, Amsterdam
🎨 From 28 September 2023
🖼 More information coming soon! pic.twitter.com/B9hKPH4hGB

— Pokémon (@Pokemon) September 12, 2023

It’s currently unclear what the exact details of this collaboration will be. The museum could simply just put up other paintings of Pokemon in Van Gogh’s style. However, we’ll know more details about the collaboration later this month.

Pokemon has worked with other brands before, including Hatsune Miku for Project Voltage, a music collaboration that features 18 different songs. The Pokemon Company has also collaborated with Converse Japan to release a collection of sneakers.

George Yang is a freelance writer for IGN. He's been writing about the industry since 2019 and has worked with other publications such as Insider, Kotaku, NPR, and Variety.

When not writing about video games, George is playing video games. What a surprise! You can follow him on Twitter @Yinyangfooey