Sega Profits Boosted By Angry Birds Creator Acquisition
Video game sales are up while net sales are down.
Sega has released its Q1 financial report for the three months ending 30th June 2024, and while net sales are down 3.2% year-on-year, the company’s entertainment division (which includes video games) is up 34% (via GamesIndustry.biz).
A large part of this increase has been attributed to the developer’s acquisition of Rovio, the maker of the hugely popular Angry Birds franchise. Sega acquired the company back in August 2023, and it seems to have given it a bit of a boost this quarter, where it made 8.7 billion yen.
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