Sega's Sonic Team On Memes: "We Like That People Are Having Fun"
Takashi Iizuka says it’s a “positive thing”.
It’s not every day a video game company embraces memes with open arms, but that’s exactly what’s going on at Sega when it comes to the Sonic the Hedgehog series – in fact, it’s arguably helped revitalize the brand over the years.
Ahead of the release of Sonic X Shadow Generations and the Sonic the Hedgehog 3 movie later this year, Sonic Team head Takashi Iizuka recently touched on all the Shadow and Sonic-related memes during a chat with Polygon. First of all – yes, the team sees fans posting “lots of interesting stuff”.
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