The New Trend in Pharma that’s changing the way leaders host Scientific Events
The beginning of the coronavirus pandemic completely changed the way the pharmaceutical industry has been holding events (cycle meetings, symposiums, doctor’s visits, small international meetings or congresses). Today, in the context of digital expansion, events are being held remotely or in a hybrid fashion but they just don’t have the same impact on attendees. The well-known “zoom fatigue” and less face-to-face contact leads to less retention of knowledge, a severe lack of attention and low participation at these types of events.
