What are the 4 types of customer data?

What are the 4 types of customer data?
4 types of customer data

Basic data. Basic data refers to the data you can use to create a database of customer profiles.
Interaction data. Interaction data includes the variety of methods customers use when they engage with a business.
Behavioral data.
Attitudinal data.

4 types of customer data
  • Basic data. Basic data refers to the data you can use to create a database of customer profiles.
  • Interaction data. Interaction data includes the variety of methods customers use when they engage with a business.
  • Behavioral data.
  • Attitudinal data.
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