What are the 4 types of customer data?
What are the 4 types of customer data?
4 types of customer data
Basic data. Basic data refers to the data you can use to create a database of customer profiles.
Interaction data. Interaction data includes the variety of methods customers use when they engage with a business.
Behavioral data.
Attitudinal data.
4 types of customer data
- Basic data. Basic data refers to the data you can use to create a database of customer profiles.
- Interaction data. Interaction data includes the variety of methods customers use when they engage with a business.
- Behavioral data.
- Attitudinal data.