What is the most important thing in sales?

What is the most important thing in sales? Understanding the buyer is the foundation of effective selling, but it involves more than just knowing who the buyer is. Instead, it’s about identifying the experience the buyer wants to have as they consider making a purchase in your market.

Understanding the buyer is the foundation of effective selling, but it involves more than just knowing who the buyer is. Instead, it’s about identifying the experience the buyer wants to have as they consider making a purchase in your market.