Why are 99 cones called 99s?

Why are 99 cones called 99s? Apparently it is so called because the majority of ice cream merchants in the fifties were Italian. The King of Italy had an elite bodyguard consisting of 99 men. So anything elite was called 99s by Italians.

Apparently it is so called because the majority of ice cream merchants in the fifties were Italian. The King of Italy had an elite bodyguard consisting of 99 men. So anything elite was called 99s by Italians.