Why are Jordans so hard to get?

Why are Jordans so hard to get? Even when the Nike SNKRS app is fully operational, which is far from a given, anyone attempting to buy a coveted pair of sneakers knows the odds are stacked against them. Supply is always scant compared to demand, and the whole game is essentially harder to win than the Powerball lottery.

Even when the Nike SNKRS app is fully operational, which is far from a given, anyone attempting to buy a coveted pair of sneakers knows the odds are stacked against them. Supply is always scant compared to demand, and the whole game is essentially harder to win than the Powerball lottery.