Why can’t I smell my own cologne?

Why can’t I smell my own cologne? Olfactory adaptation When we wear a fragrance regularly, the brain associates it with our own body odor. The fact that we no longer smell our perfume is part of a physiological process of olfaction. With our own scent, the stimulation of our olfactory sensors is permanent.

Olfactory adaptation

When we wear a fragrance regularly, the brain associates it with our own body odor. The fact that we no longer smell our perfume is part of a physiological process of olfaction. With our own scent, the stimulation of our olfactory sensors is permanent.