Why did Nestle discontinue Drifters?

Why did Nestle discontinue Drifters? In October 2018, Drifter, which at the time was being produced at the Nestlé Fawdon factory in Newcastle Upon Tyne, UK, was discontinued by Nestlé due to Drifter low consumer demand.

In October 2018, Drifter, which at the time was being produced at the Nestlé Fawdon factory in Newcastle Upon Tyne, UK, was discontinued by Nestlé due to Drifter low consumer demand.