Why did the old Jake from State Farm change?

Why did the old Jake from State Farm change? Some viewers have raised the question of why Jake was re-cast for the new campaign. Patty Morris, State Farm assistant vice president of marketing and brand, explains that an actual company employee would not have been a right fit for the job. “[Stone] did great at delivering his famous line, ‘Uh…

Some viewers have raised the question of why Jake was re-cast for the new campaign. Patty Morris, State Farm assistant vice president of marketing and brand, explains that an actual company employee would not have been a right fit for the job. “[Stone] did great at delivering his famous line, ‘Uh…