Why do apps go viral?

Why do apps go viral? An app simply can’t go viral if its users have no means of sharing (or recommending) it to others. The easier it is shared around, the more likely it could go viral. Generally, an app can be shared by 2 means: Directly in the app, with a sharing or invitation mechanism.

An app simply can’t go viral if its users have no means of sharing (or recommending) it to others. The easier it is shared around, the more likely it could go viral. Generally, an app can be shared by 2 means: Directly in the app, with a sharing or invitation mechanism.