Why is Fortnite so addictive?

Why is Fortnite so addictive? Fortnite heavily encourages people to keep playing the game because they are confident to win next time for sure, and when they win, they want to crack the next level. This assumption is suggested by the slow steady growth in score with rapidly increasing time played.

Fortnite heavily encourages people to keep playing the game because they are confident to win next time for sure, and when they win, they want to crack the next level. This assumption is suggested by the slow steady growth in score with rapidly increasing time played.
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