Why is Kraft paying to not make cheesecake?

Why is Kraft paying to not make cheesecake? Food distributors and company spokespeople say various factors are to blame, from a labor shortage and scarcity of packing supplies to sustained demand as a result of more people eating breakfast at home and baking with cream cheese (two particularly pandemic-friendly pastimes).

Food distributors and company spokespeople say various factors are to blame, from a labor shortage and scarcity of packing supplies to sustained demand as a result of more people eating breakfast at home and baking with cream cheese (two particularly pandemic-friendly pastimes).