Xbox’s Activision deal is already working: data suggests more US adults are becoming interested in Game Pass

It looks like Microsoft’s recently completed deal to acquire Activision Blizzard is already resulting in a slight bump to the amount of people who’re considering subscribing to Xbox Game Pass.

This is according to data collected by consumer analytics firm CivicScience, which has conducted polls of US adults with the aim of determining the effect that the deal could have in terms of helping to stoke more interest in Microsoft’s gaming offerings.

Having conducted two separate surveys, one in 2022 and and one in 2023, asking people how likely they are “to subscribe to Xbox Game Pass services now that Activision Blizzard games will soon be included”, CivicScience has found a slight year-on-year increase in those saying that they’re either very or somewhat likely to do so.